* NOW : Polaroid's new point-and-shoot analog instant camera has all you need to catch every life moment in an original Polaroid photograph.
* NEW & IMPROVED : Now with autofocus, it’s simple to capture moments as you see them, so you can relive them forever in sharp, vivid color.
* DOUBLE EXPOSURE : Frame two moments in one with double exposure, or get yourself in the picture with self-timer and an accurate flash to make everyone look like they should.
* COLORFUL FUN : Now is available in the 7 colors of the iconic Polaroid spectrum.
* POINT. SHOOT. KEEP FOREVER : Now is compatible with both i-Type and 600 film.
* FILM NOT INCLUDED, MUST BE PURCHASED SEPARATELY.
* Max Focal Length : 102.35
* Viewfinder Type : Optical
* Introducing The Polaroid Now i-Type Instant Film Camera
The Polaroid Now takes the simplicity from the OneStep cameras from the ‘70s, along with greater creative control, clean design, and vibrant color to make it more than a moment maker — but a life accessory.
* New Dual Lens Autofocus System
The Polaroid Now’s autofocus 2-lens system gives you sharper photos more easily. It decides which lens is suitable, so you get beautiful portraits in more places, more often — even without the flash.
* Say Hello to the Digital Photo Counter
The new film counter display keeps you up-to-date with your camera. Know how much film is left, or when the battery is low all within this small screen. It even says ‘hello’.
* Now with a Brighter Flash
The new Accurate Flash gives you just the right amount of light on your subjects. We like to call it: a more human-friendly flash.
* Color i-Type Film
Battery-free color film that’s optimized for your Polaroid Now camera wrapped in that iconic white frame.
* Color 600 Film
The color film you love, framed in block colors you wouldn’t expect. 8 unexpected instant photos to mix up your collection.
* Color Wave Edition Film
Catch moments made in the sunshine with this special edition film. Inspired by our famous logo, each frame is decorated in a vibrant ripple of color.
* Photo Stands and Accessories
Your Polaroid photographs are here to be shared, displayed, and admired. Here are 5 photo stands with a small slot to help each moment stand tall.
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